STR Global
hotel industry's leading information & data provider
a company you should know about
It's common knowledge: Smith Travel Research (STR) is the lodging industry's leading information and data provider. STR has the most comprehensive database of hotel performance information ever compiled.
Founded in 1985 as an independent research firm, Smith Travel Research is the recognized leader in providing accurate, actionable information and analysis to the lodging industry. STR operates on the key principals of integrity, confidentiality and customer service.
STR provides information and analysis to all major U.S. hotel chains. Individual hotels, management companies, appraisers, consultants, investors, lenders and other lodging industry analysts also rely on STR data for the accuracy they require. With the most comprehensive database of hotel performance information ever compiled, STR has developed a variety of products and services to meet the needs of industry leaders.
From their website:
Global Leader
In 2008, STR brought together Deloitte’s HotelBenchmark™ and The Bench to form STR Global. STR Global offers monthly, weekly, and daily STAR benchmarking reports to more than 38,000 hotel clients, representing nearly 5 million rooms worldwide. STR Global and STR are now the world’s foremost sources of hotel performance trends and will offer the definitive global hotel database and development pipeline. STR is headquartered in Hendersonville, TN, and STR Global is based in London, with a satellite office in Singapore.
We started with a simple goal: Make hotels 'work' better.
Randy Smith began studying and analyzing the lodging industry more than 25 years ago. With a strong background in research and a keen interest in technology, Smith had an idea: create a service that provides the best information on overall performance trends in the lodging industry to the lodging industry and its observers.
STR's initial concept was to create a complete list of all properties in the United States and provide that list to suppliers in order to create districts and territories for their sales staff. And he's stuck with that 'concept' for more than a quarter of a century.
Reaching goals. Making hotels work better.
The promise? Absolute confidentiality. After legitimizing his goal, Smith created a database that tracked the performance of individual properties and compared them with the competition. With the support of a few key chains, STR launched the STAR program in January 1988. The STAR program has become THE source of information for chains and management companies. Smith has always maintained that the data would only be used in generating aggregate reports, and that STR would never work as consultants or advisors. Along the way, lenders, appraisers, consultants and developers began using STR's aggregate data to assist in the performance of their jobs.
a company you should know about
It's common knowledge: Smith Travel Research (STR) is the lodging industry's leading information and data provider. STR has the most comprehensive database of hotel performance information ever compiled.Founded in 1985 as an independent research firm, Smith Travel Research is the recognized leader in providing accurate, actionable information and analysis to the lodging industry. STR operates on the key principals of integrity, confidentiality and customer service.
STR provides information and analysis to all major U.S. hotel chains. Individual hotels, management companies, appraisers, consultants, investors, lenders and other lodging industry analysts also rely on STR data for the accuracy they require. With the most comprehensive database of hotel performance information ever compiled, STR has developed a variety of products and services to meet the needs of industry leaders.
From their website:
Global Leader
In 2008, STR brought together Deloitte’s HotelBenchmark™ and The Bench to form STR Global. STR Global offers monthly, weekly, and daily STAR benchmarking reports to more than 38,000 hotel clients, representing nearly 5 million rooms worldwide. STR Global and STR are now the world’s foremost sources of hotel performance trends and will offer the definitive global hotel database and development pipeline. STR is headquartered in Hendersonville, TN, and STR Global is based in London, with a satellite office in Singapore.
We started with a simple goal: Make hotels 'work' better.
Randy Smith began studying and analyzing the lodging industry more than 25 years ago. With a strong background in research and a keen interest in technology, Smith had an idea: create a service that provides the best information on overall performance trends in the lodging industry to the lodging industry and its observers.
STR's initial concept was to create a complete list of all properties in the United States and provide that list to suppliers in order to create districts and territories for their sales staff. And he's stuck with that 'concept' for more than a quarter of a century.
Reaching goals. Making hotels work better.
The promise? Absolute confidentiality. After legitimizing his goal, Smith created a database that tracked the performance of individual properties and compared them with the competition. With the support of a few key chains, STR launched the STAR program in January 1988. The STAR program has become THE source of information for chains and management companies. Smith has always maintained that the data would only be used in generating aggregate reports, and that STR would never work as consultants or advisors. Along the way, lenders, appraisers, consultants and developers began using STR's aggregate data to assist in the performance of their jobs.
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