Wine label designs
how wineries like to use artwork on their labels
Lucian Freud's latest work is cheaper than most of his paintings, but it still makes for a pricy bottle of wine.
As usual, the latest vintage of Chateau Mouton-Rothschild bears a painting by a world-renowned artist, this time British painter Lucian Freud, grandson of famed psychiatrist Sigmund Freud. The 2006 Mouton label features a red and yellow zebra gazing at a potted palm and interpreted, rather imaginatively in the winery's press release announcing the new label, as “a joyously exotic transposition of the pleasure of drinking, in which the vine stock is transformed into a springing palm tree and the wine lover into a happily anticipatory zebra.” It's also reminiscent of one of Freud’s earliest works, The Painter's Room, commissioned for a book of poetry in the early 1940s. Freud reportedly received the traditional payment of 10 cases of Mouton in the vintage for which the label was created. At a mere $500 per bottle, we think Mouton got quite a deal considering Freud's Benefits Supervisor Sleeping garnered $33.6 million at a Christie’s auction last year, the highest sum ever paid for a work by a living artist.
Lucian Freud's Benefits Supervisor Sleeping
More reading about the many departments of an auction house. Video of an auction of a CAD$82 million Monet painting, which set a record for the artist's work.
In addition to the few Mouton bottles displayed in the boardroom on the 18th floor, here is a summary of Mouton labels from 1945-2004, including the names of the artists. Click here for actual pictures of a comprehensive collection of Mouton labels, including background information on some of the artists.
This face doesn't really stimulate our palate ...
Did you hear the one about the Australian winery that's putting out a line of wines with Osama bin Laden on the label? Well, unfortunately, that's no joke. Moorilla Winery, owned by art collector David Walsh, has announced they are outfitting the latest vintage of their Praxis line of wines with graffiti renderings of public enemy No. 1 bin Laden and Abu Ghraib prison. We suppose there's a debate to be had about philosophical underpinnings that goes something like "this is a political statement to test if the U.S. will import the wine." But there are so many real things to be outraged by—you know, like actual wars—that we're having a hard time getting worked up over yet another gimmicky label. And really, like our mom always said, it's what's on the inside that counts.
Additional reading about what makes a successful wine label, from Wine Business Monthly.
Source:
Wine Spectator
Lucian Freud's latest work is cheaper than most of his paintings, but it still makes for a pricy bottle of wine.As usual, the latest vintage of Chateau Mouton-Rothschild bears a painting by a world-renowned artist, this time British painter Lucian Freud, grandson of famed psychiatrist Sigmund Freud. The 2006 Mouton label features a red and yellow zebra gazing at a potted palm and interpreted, rather imaginatively in the winery's press release announcing the new label, as “a joyously exotic transposition of the pleasure of drinking, in which the vine stock is transformed into a springing palm tree and the wine lover into a happily anticipatory zebra.” It's also reminiscent of one of Freud’s earliest works, The Painter's Room, commissioned for a book of poetry in the early 1940s. Freud reportedly received the traditional payment of 10 cases of Mouton in the vintage for which the label was created. At a mere $500 per bottle, we think Mouton got quite a deal considering Freud's Benefits Supervisor Sleeping garnered $33.6 million at a Christie’s auction last year, the highest sum ever paid for a work by a living artist.
Lucian Freud's Benefits Supervisor SleepingMore reading about the many departments of an auction house. Video of an auction of a CAD$82 million Monet painting, which set a record for the artist's work.
In addition to the few Mouton bottles displayed in the boardroom on the 18th floor, here is a summary of Mouton labels from 1945-2004, including the names of the artists. Click here for actual pictures of a comprehensive collection of Mouton labels, including background information on some of the artists.
This face doesn't really stimulate our palate ...Did you hear the one about the Australian winery that's putting out a line of wines with Osama bin Laden on the label? Well, unfortunately, that's no joke. Moorilla Winery, owned by art collector David Walsh, has announced they are outfitting the latest vintage of their Praxis line of wines with graffiti renderings of public enemy No. 1 bin Laden and Abu Ghraib prison. We suppose there's a debate to be had about philosophical underpinnings that goes something like "this is a political statement to test if the U.S. will import the wine." But there are so many real things to be outraged by—you know, like actual wars—that we're having a hard time getting worked up over yet another gimmicky label. And really, like our mom always said, it's what's on the inside that counts.
Additional reading about what makes a successful wine label, from Wine Business Monthly.
Source:
Wine Spectator
Comments