Holiday Inn makecover

By Imperial Hotel Management College -
Big Brand in the midscale market is making Big changes

InterContinental Hotels Group announced last week that its 57-year-old Holiday Inn brand is getting a $1 billion makeover, including improved bedding, ramped-up bathrooms and redone lobbies with scents and sounds. It's even planning to revamp those green-and-white Holiday Inn signs to make them more modern.

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